Global brand Samsung hired Digital Flash in 2014 and 2015 to put on “Samsung GALAXY Experience” and “Samsung STUDIO” at Austin’s SXSW. In 2015 this fully immersive branded experience showcased new hardware and software Samsung sought to get in front of young influencers, executives, heads of tech and state and federal level politicians.

This multi-day activation included: Live concerts, live interviews with celebrity guests, a bloggers’ lounge, multiple daily happy hours, partnership give aways, and private influencer dinners.

Press:

Billboard

Rolling Stone

MadeFirst

Getty (Quest Love and D’Angelo)

Getty (Bloggers’ Lounge)