Work Highlights
Cap’n Crunch Influencers
Challenge:
Inspire consumer generated content by introducing a new wave of influencers to the Cap’n Crunch universe.
Insight:
Our insights showed plenty of overlap for men and women in the hip-hop, sports, and athleisure space. But the Cap’n Crunch audience is mainly “The Manchild”.
Implementation:
Through Team Gary we were able to identify friends of our CEO who best captured the spirit of the manchild in order to create a robust roster of influencers across music, sports, and entertainment including: Ohio State University legend Braxton Miller, Gary Vaynerchuk, Quest Love, ASAP ROCKY & ASAP FERG and Logiq!